When CBZ was bought in by Hero Honda way back in the year 1999, no other company could stand a chance with their array of 100cc bikes. This bike was robust, sporty and 150cc, something very new to the market in those years. It was then that the 150cc+ bikes took the market by storm and compelled all the automobile makers to tweak their strategies and make way for these beauties. It is only later... 

Yamaha never wants to keep its commuter level bike lovers unhappy, as it launched their commuter bike along with the SZ-R. The SZ-R is the sportier version of the SZ-X. The bike is powered with the same engine as SZ-X. The bike gets front disc brake, a tacho and a tank protector. The main things that make is sportier are the shrouds and the tank protector. The new shrouds now have the same color as... 

New Delhi, December 1st, 2010: Reiterating brand’s positive & upbeat sentiments and performance in premium bike segment, India Yamaha Motor has registered a growth of 23.2 % in sales during November 2010 as compared to the corresponding period last year. It sold 30,310 units in November 2010 vs. 24,600 units sold in November 2009. In domestic markets, the company sold 22,710 units in November... 

India Yamaha Motors is all set to utilize a novel technique for publicity of their latest release, Yamaha SZ. The company has thus organized a month long escapade where 20 bike riders will be touring 17 states on their brand new Yamaha SZ bikes. The flag off ceremony will kick start on the 15th of this month in Noida. The company has adopted a unique technique to make sure that the bike gets... 

New Delhi, September 1st, 2010: After establishing a strong foothold in the premium segment bikes, India Yamaha Motors is set to script a new success story with the launch of its three commuter bikes - the SZ, SZ-X and YBR 125. Yamaha has registered a growth of 30% in sales during August 2010 as compared to the corresponding period last year. It sold 30,450 units in August 2010 as against 23,466 units... 

Yamaha has already established its market in India with the Fazer and FZ brands in the premium level products. Yamaha India is now all set to launch the BW 125 Fi scooter in India. The BW 125 Fi was introduced by Yamaha in the international market in 2008 and ever since then has got much attention and love from wherever it has been launched. The Indian market will get the latest version of the... 

The buzz that is doing rounds this season is that Japan based giant automaker, Yamaha, is planning to launch two new bikes in India this year. The Yamaha YBR and SZ bikes are very much what the youth and the young crowd is looking for. The company is already in the good books for many youngsters who yearn for a dream bike that is from Yamaha. The company already makes a 3.5 percent share in the... 

The new limited edition white and red YZF R15 that was showcased in the 2010 Auto Expo has finally decided to grace its presence to the bike lovers. The bookings and sale of the bike has already started. Specification wise, nothing much has, or better still nothing actually has changed in this variant. The only change that one can see is the paint scheme that makes it limited edition bike and...