India’s second largest 2 wheeler manufacturer, Bajaj Auto launched the 2011 Discover 100 motorcycle earlier today. Discover is the largest selling motorcycle from the Bajaj stable, selling over 40 lakh units till date. Bajaj Discover is available in 2 variants, Discover 100 and Discover 150. The new 2011 Discover 100 will come in new multicolor decals which will automatically change colors! Depending... 

India’s leading business daily, Business Standard has reported that Bajaj Auto is going to let its logo off the Pulsar and Discover motorbikes. This new move is initiated by Bajaj Auto Director, Mr Rajiv Bajaj himself. Bajaj logo will not only be erased from the motorcycles, but also from the service centers and showrooms. One of the world’s best design agency, Fitch has been reportedly hired... 

Hero Honda has been a world famous Indian brand who has managed to create awareness about the Indian motorcycle scene to the global market. But now, it seems times are changing, with Honda entering the bread and butter segment, 100cc of the Hero Honda brand, there seems to be a conflict of interest between the two strong players. The launch of CB Twister is making waves and that does not seem... 

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It seems the glory days of the 100cc market leader, Hero Honda, are pretty close to end as Bajaj Discover gets all set to reach the top spot. The bike has helped Bajaj to increase the market share from 25 to 34%, and the market share for Hero Honda seems to have trotted down from 47% to 56%. The bike that was released in July last year seems to have bagged the second largest selling bike spot....