India’s second largest 2 wheeler manufacturer, Bajaj Auto launched the 2011 Discover 100 motorcycle earlier today. Discover is the largest selling motorcycle from the Bajaj stable, selling over 40 lakh units till date. Bajaj Discover is available in 2 variants, Discover 100 and Discover 150. The new 2011 Discover 100 will come in new multicolor decals which will automatically change colors! Depending... 

India’s largest two-wheeler manufacturer Hero, despite breaking up with Honda, has registered a 20% growth in January 2011 compared to the same month last year. Hero Motorcycles sold 4,66,524 units this January, compared to 3,89,802 units sold last January. Mr Anil Dua, VP, Hero Motorcycles, said, “Our strong sales for January have provided an excellent start to the new year and also helped continue... 

Being 2nd largest may not be enough, and now Bajaj has decided to add about 130 new dealerships by midyear. The move will also open up 7,000 new job opportunities. Increasing that many dealerships would usually take much longer, but have chosen to take the express route, and have been internet dependent in making the selection process easier. Selection of new dealerships was completed in December,... 

Bajaj Auto Ltd is likely to meet their 4 million vehicle units’ sales target this fiscal. The shortcoming is being attributed to lesser domestic sales. However, this will not affect company profits which will be higher as exports are steady. The target that as set at 4 million units, will most likely see the fiscal end at roughly 3.85 million units. The quarter ending in December, saw Bajaj Auto... 

India’s leading business daily, Business Standard has reported that Bajaj Auto is going to let its logo off the Pulsar and Discover motorbikes. This new move is initiated by Bajaj Auto Director, Mr Rajiv Bajaj himself. Bajaj logo will not only be erased from the motorcycles, but also from the service centers and showrooms. One of the world’s best design agency, Fitch has been reportedly hired... 

By our observation of all the previous years, every year all the manufacturers always raise their product prices. But, Hero Honda has already hurried this price increase this year. The increase of 500-1500 rupees this year by Hero Honda is all thanks to the increase of all the input materials. The models from the lower segment face a minimal hike while the top models such as Karizma have got the highest... 

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Bajaj’s Chakan Plant will be producing the new KTM 125 Duke that is planned to be on the Indian bike market by next June. Now, the teaser video is all set to answer the question about why the bike with 125cc engine costs a whopping 1 lakh. The KTM 125 is a naked street bike that will be sold in markets such as Latin America, Africa, and South East Asia. The company is planning to make 200, 000... 

Hero Honda has been a world famous Indian brand who has managed to create awareness about the Indian motorcycle scene to the global market. But now, it seems times are changing, with Honda entering the bread and butter segment, 100cc of the Hero Honda brand, there seems to be a conflict of interest between the two strong players. The launch of CB Twister is making waves and that does not seem... 

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Pune-based auto maker Bajaj Auto has reported a growth of 55% in its monthly sales for August 2010. The company has sold total 3,29,364 units in August 2010 as compared to 2,13,072 units in August 2009. Motorcycles and three wheelers sales of the company grew by 59% and 34% to 2,89,176 units and 40,188 units, respectively, during the month under review over the year ago period, while Export sales... 

Though Bajaj has made every possible attempt to increase its presence in Indonesia for the popular brand Pulsar 135LS. Unfortunately, not all the cards that Bajaj is playing have come out right. Bajaj is forced to recall the Pulsar 135LS from the market due to the faulty electrical system. The bike was launched in Indonesia in April and starting next month Bajaj plans on recalling Pulsar 135LS... 

TVS made an entry in the brazilian market when it partnered with Dafra to build the Apache RTR 150. Following these footsteps, it is now Bajaj’s turn to enter the Brazilian market. Bajaj will have an upper hand as it will use its same collaboration with KTM, and make it its main partner in Brazil. KTM is planning to set up a factory in Brazil with bikes from 125cc to 350cc. The bikes are planned...