The exhibition organized by METI (Ministry of Economy, Trade & Industry) Govt. of Japan along with India Design Council (IDC) & FICCI, ruminated on the relevance of Design in the automobile sector. New Delhi, 5th March, 2011: In a bid to emphasize on the relevance of design in Automobile sector, India Yamaha Motor Pvt. Ltd. showcased its flagship muscle bike VMAX at the three day long Japanese... 

India Yamaha Motor Pvt. Ltd. launched their first advertising campaign of the year 2011 devised around the upcoming Cricket World Cup.  The campaign revolves around the SZ series and the announcement of the launch of SZ-R.  The marketing mix has been segregated across various media vehicles like Television, Print, Radio and Digital Space. The TVC talks about the core competencies of the SZ series,... 

Misano Circuit: Seventy-three days after an operation to his right shoulder, Valentino Rossi returned to the track at Misano Adriatico aboard a Ducati 1198 Superbike. On November 14 at Cattolica’s Cervesi hospital, the Italian had undergone surgery on the supraspinatus tendon and the long head of biceps tendon, as well as cartilage in the Glenoid Labrum. The day was sunny but chilly, with a maximum... 

When CBZ was bought in by Hero Honda way back in the year 1999, no other company could stand a chance with their array of 100cc bikes. This bike was robust, sporty and 150cc, something very new to the market in those years. It was then that the 150cc+ bikes took the market by storm and compelled all the automobile makers to tweak their strategies and make way for these beauties. It is only later... 

If news that is doing rounds on many websites is to be believed, then Honda is all set to dazzle the fans of the CBR250R in February when it will officially take bookings. The Honda CBR250R comes with awesome features such as 250cc liquid cooled, Programmed Fuel Injected, 4 valve DOHC engine, and Diamond Twin-Spar Steel frame. The CBR250R can be booked at a minimal down payment of Rs 15000. The... 

Yamaha never wants to keep its commuter level bike lovers unhappy, as it launched their commuter bike along with the SZ-R. The SZ-R is the sportier version of the SZ-X. The bike is powered with the same engine as SZ-X. The bike gets front disc brake, a tacho and a tank protector. The main things that make is sportier are the shrouds and the tank protector. The new shrouds now have the same color as... 

Most of the bikers in India all already set to or have introduced the liter class bikes and it seems Aprilia doesn’t want to miss this good opportunity to land in the Indian markets. So, on the same lines Aprilia is all set to launch its liter class bike RSV4 factory liter class superbike in December 2010. The RSV4 is powered with a 999.6cc V4 engine and rages out 180 hp while the dry weight... 

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For people who had four years ago thought of buying a bike, Pulsar and Karizma were the only viable option. But after Royal Enfield got into analysis, the company came up with awesome Bullet Classic 500 and 350. Ever since that the lovers of true metal have gone crazy. Now everyone who has owned a bike has always wished of owning a bullet. Thus the joy that future bike owners are feeling when Eicher...